- Home
- About Us
-
For Business
- Agency Agreements
- Business Contracts
- Business Leases
- Business Litigation & Disputes
- Business Sales & Purchases
- Commercial Mediation
- Commercial Property
- Company Law
- Contract Law
- Debt Recovery
- Employment Law
- India Desk
- Landlord & Tenant
- Partnership Law
- Property Auctions
- Property Development
- Shareholders Agreements
- Solicitors Central London
- For You
- Sectors
- Our People
- Library
- Careers
- Contact
020 8951 6666
library
Welcome To Directors Briefings
Welcome to the Directors Briefings. there are a wide variety of commercial law topics covered here, but you will also find lots of information on the main business services page of this site or alternatively, why not visit our specialist small business site.
Directors Briefings
Almost every business needs to promote itself in some way, reaching out to customers and potential customers. For businesses with large numbers of target customers in well-defined market segments, advertising is often a cost-effective way of communicating...
Email is now an essntial requirement for almost every business, but the use of email creates significant legal risks, both internally and externally. Having properly drafted email policies is vital for all businesses. But if you use email or plan to...
The Internet is a powerful tool for improving your business’ efficiency but can also provide opportunities for employees to waste working time, damage internal security systems, possibly disclose confidential information, damage your business...
Greater assertiveness can be the key to getting the best out of your people — increased sales, better customer service, higher productivity and more ideas for improvement. It encourages those who are shy or short of confidence to become more involved...
Facing the prosepct of having a court claim filed against your business or even you personally is daunting. Many businesses face the difficult decision of weighing up the fact that they believe they are not in breach of contract or have not otherwise...
Every business can use benchmarking. At its simplest, it helps you to compare statistics and control costs. More sophisticated benchmarking looks at process design and business strategy. Benchmarking is a process that compares your business activities to...
Customer loyalty matters because selling more to existing customers is easier, and cheaper, than finding and selling to new ones. Loyal customers tend to buy more, more regularly. And they will frequently recommend your business to others. This briefing...
Finance of £25,000 to £750,000 can be surprisingly difficult to obtain. Banks generally require security and most venture capital firms are not interested in financing these amounts. Business angels are wealthy, entrepreneurial individuals who...
There are many advantages and disadvantages of buying commercial premises rather than renting, but there are some differences between buying residential premises and business premises, not least in terms of the availability and requirements of lenders for...
When considering buying a business most clients understand the need to have good legal advice but they also want to push ahead with the transaction without undue delay and costs which are disproportionate to the transaction. The straightforward guide below...
If you have decided to invest or reinvest in cars for your business, raising the money is unlikely to be a problem. Provided you have the cash for the deposit, and a reasonable credit record, any dealer will arrange terms. But arranging terms is one thing;...
Choose the right accounting software package and you will save time and money, make fewer mistakes, and obtain useful management information. The most recent breakthrough has been in making the software easier to use — you no longer have to understand...
Computers are the IT workhorses in your business. To use them effectively, you are likely to purchase a variety of accessories. This briefing covers: Computer printers. Scanners. Digital cameras. Projectors. ...
Finding the right office premises will help you improve productivity, attract and retain good employees, and give a positive impression of the business to your customers. The right office also involves a consideration of the legal terms being offered in any...
Once you understand the basics, VAT is reasonably straightforward. But there are some areas where it is easy to make mistakes. These can lead to stringent penalties, and ignorance is no defence. In this briefing, we assume you understand the basics and...
Poor communication is one of the most common criticisms employees have about the businesses they work for. Employees complain that managers give poor instructions, they feel uninformed about what is happening within the company and often feel that their...
Company cars are one of the most popular employee benefits. Altogether, more than 1 million UK directors and employees drive company cars. Of these, half receive free fuel for private use. Successive governments have increased taxation on cars and fuel....
Corporation tax is the tax paid by companies on their profits. Unincorporated organisations (such as clubs and societies) also pay corporation tax, if they have taxable income. Partners in both traditional and limited liability partnerships and sole traders...
Cutting costs is the simplest way to improve your bottom line. Introducing a cost control system can bring immediate savings and ensure that you remain competitive in the longer term. But cost control needs to be carefully managed. While eliminating...
Having a brand can differentiate your business from your competitors and drive customer loyalty. And branding isn’t just for multi-nationals with huge budgets: small and medium firms can create an effective brand by examining how the business works,...
Hundreds of everyday actions affect the performance of your business, whether you are negotiating a sale, recruiting a new employee or complaining to a supplier. Much of the working day is spent reacting to circumstances, making small decisions that have a...
Optimising cashflow and avoiding bad debts are two key objectives of any successful business. Setting up a good credit control system is the starting point for both. This briefing will help you to decide what approach is appropriate for your type of...
Most businesses experience some problems getting paid on time by their customers. Good credit control helps to prevent this becoming a serious problem. However, there are occasions when a customer cannot, or will not, pay. To avoid a bad debt, you may need...
You can design your website yourself, using modern software that makes it no harder than using your familiar word processing software. You can hire a web design agency to do it for you. Or you can use a service that gives you a fixed-price deal for a set...
Direct mail can be an extremely cost-effective marketing method. You can use it to get details of your company and its products directly into the hands of the people who are most likely to want them. But direct mail works best with proper preparation...
Company directors owe various statutory and common law duties to shareholders and 3rd parties and consequently, need to be aware of those duties and to act accordingly. The new codification of company law in the Companies Act 2006 provides some generic...
One of the most frustrating things for employers is to find themselves at an Employment Tribunal in circumtsances where the substance of the way in which they have acted is reasonable but they have fallen foul of correct procedure when dealing with...
Potential allegations and claims of discrimination are a big problem for employers. Not only can such claims have a very bad impact on morale and reputation but they can be far more costly than other employment law claims because they are compensation not...
Both employers and employees generally believe that employment law is against them. In the case of employers, we certainly understand why that can feel to be the case. However, as long as employers comply with good procedure consistently and act reasonably...
The Internet is an incredible tool for business, enabling sales to take place 24 hours a day to customers worldwide potentially using technology to fully automate the sales process. An online shop attracts new customers, provides better service for existing...
The way you run board meetings speaks volumes about how you run the company. Successful companies use board meetings to create and improve key business strategies. This briefing is aimed primarily at companies large enough to have board meetings. But it is...
A good image is a valuable asset. Effective public relations (PR) creates good publicity, building your reputation with customers and others whose opinion matters to you. While advertising can be purchased immediately, generating positive publicity can take...
IT offers many new ways to communicate, both within your business and externally. These methods of communication can improve productivity and help with marketing. This briefing covers: Setting up and using email Shared calenders ...
New technologies and social change make working from home — sometimes called teleworking — an increasingly cost-effective and attractive option both for individuals and the organisations they work for. This briefing outlines: Which jobs...
An employment relationship exists whether you provide employees with a written contract or not. However, it is always advisable to ensure you have written employment contracts and that they are suitably tailored for your type and size of business and that...
Employment law is a complex and ever changing area that is full of potential practical and legal problems. Getting it right means staying up-to-date with the latest rules, having well considered policies and procedures consistently applied. Employees, being...
Although employment disputes are often best resolved informally or via mediation, emotions tend to run high and this kind of resolution is not always possible. Consequently, the majority of employee disputes are still heard at an employment...
Managing people takes time and resources. You can save yourself a lot of effort simply by having a clear employment policy on day to day issues. Having the right employment policy is one of the foundations for growing a business, which brings with it more...
Exhibitions provide a unique opportunity to display your product and business to large numbers of potential customers. A clear idea of what you are trying to achieve, and how to go about it, helps you maximise the impact. This briefing looks at: ...
Exporting tends to be more demanding, financially, than selling in the UK. Consignments are usually larger, lead times are longer and the risks are more difficult to control. Negotiating the terms of an export sale is a matter of balancing the risks and the...
Factoring allows you to raise finance based on the value of your outstanding invoices. Growing businesses, in particular, often find that factoring is a more flexible source of working capital than overdrafts or loans. Factoring also gives you the...
Filing and records management is a vital — if uninspiring — part of any business. Information is a major element in many companies’ competitive advantage, but it can only be utilised if it is available when needed. At the same time, every...
Whatever your area of expertise, you need to understand the basics of financial management. This will give you an informed view about the company’s performance, and allow you to play a full role in shaping its strategy. This briefing discusses: ...
Hiring or leasing equipment is one way of making your working capital go further Instead of paying out up front, you can spread your payments over a set period, and benefit from the use of the equipment in the meantime. Of course you have to pay for this...
Exporting can boost your turnover and reduce your dependence on UK-based customers. Moving into export is a big step — it’s important you consider whether your business is ready for the challenge. This briefing tells you how to prepare for...
Floating your company can be one of the most exciting experiences in your business life. But it can also be stressful, time-consuming and expensive. While taking professional advice is essential, it helps if you understand the basics. This briefing...
Deciding on the right business structure has huge implications for it's future sucess and on issues such as your opwn personal liability and tax efficiency. Having decided on the right structure, if you are going into business with other parties, it is...
Getting grant-funding could really help your business develop and grow. But even experts can find it difficult to keep track of the hundreds of different grant schemes which keep appearing and then disappearing. This briefing outlines the kind of grants...
A business lease is always a big expense for any business. In the current economic climate, many businesses are looking again at their lease and any ways available to potentially curtail liability, bring the lease ti an end or possibly renegotiate terms. ...
If you have a PC in your office that you only use for running out invoices, writing the occasional letter and browsing the Internet, you could be missing out on substantial business benefits that would cost you little more than a modest investment of time. ...
Most businesses would like to benefit from an influx of talent, enthusiasm and fresh ideas. The challenge is to achieve it at an acceptable cost. One option is to employ a recent graduate. This briefing is primarily aimed at smaller businesses. It covers: ...
Looking after health, safety and welfare is not just a legal requirement — it makes commercial sense. Failing to manage health and safety properly can be far more costly than getting it right in the first place. While the sheer mass of legislation can...
Faced with the mass of legislation, meeting your health and safety requirements can seem a daunting task. Fortunately, the most critical part of managing health and safety — risk assessment — is relatively straightforward. This briefing covers: ...
Many businesses find importing requires greater financial flexibility and reserves than buying from a UK supplier. Rather than buying on credit, you must often commit finance well before delivery. Negotiating the right agreement with your supplier can cut...
Productivity and high standards are important to you. Recognition and encouragement are important to employees. Incentive pay is a way for you and your employees to achieve results. A good incentive pay scheme can motivate employees to work better for your...
About one in three taxpayers is affected by self-assessment. If you are one of them, there is no need to be concerned. As long as you keep detailed financial records and meet the deadlines for completing the return and paying tax, you should not have a...
Few people are in a position to sit back and watch the profits roll in. Creating and increasing profitability depends on doing a hundred little things better than the competition. If you are lucky, a single change could provide an immediate boost to your...
In a world of change and competition, innovating is not a luxury, but an essential. All businesses need to innovate, though it may take any number of forms, from the steady refinement of established products to the leap in the dark when an untried idea is...
Companies or individuals with debts they are unable to pay are technically insolvent, although esztablishing a point where this occurs definitively is not always straightforward. This creates particular difficulties for company directors bearing in mind they...
An unexpected event — such as a break-in, fire, computer failure, key customer going bankrupt or serious illness of an invaluable member of your team — could destroy your business. Insurance can cushion the impact of most risks. But if you...
Intellectual property is an increasingly important consideration for all businesses now, whether it's protecting intellectual property rights such as copyright or trademarks or securing the value of a database. IP rights now extend to issues such as...
All businesses have a legal right to claim interest from late-paying customers. The statutory right to interest, introduced under the Late Payment of Commercial Debts (Interest) Act 1998, applies to all contracts agreed after 7 August 2002. Late payments...
Interviewing is a central part of finding the right person for the job. Done well, an interview is an effective way to find out about a candidate. But done badly, it provides poor information which results in poor decisions. Proper planning, careful...
Since 1991, leading companies across the UK have already achieved, or are working towards, the Investors in People Standard. They recognise that their success depends on their employees — and that Investors in People is an effective way to make the...
This briefing is a month-by-month schedule of important deadlines in the tax year 6 April 2009 to 5 April 2010. It will help you to prepare and send off the main forms in good time - to HM Revenue & Customs (HMRC) and Companies House. In a simplified...
Running any business effectively requires good decision-making, which is based on good management information. All businesses need to monitor profitability and cashflow carefully, and use management accounts for this purpose. But to boost profitability and...
Most small business are knee deep in day to day priorities of sales and dealing with problems as they arise. There is generally never a "good time" to take time out and look at the issues causing difficulties, which, if resolved, may result...
Whether you are the managing director or the office supervisor, the way you lead is the single biggest success factor for everyone you work with. Leaders change the organisations around them. They make a difference to the business, rather than just making...
The cost of bringing or defending a legal claim is a serious drain on resources and time and can have devastating consequences on any business Litigation risks can involve problems with employees, breach of contract allegations with customers,...
Buying the equipment and applications is only the start of your investment in IT. Throughout the life of any system, the cost of maintaining hardware and software will form a significant part of the total cost of ownership. But keeping a system running...
For most businesses it is not a case of if, but when. You will probably make a claim on an insurance policy at some stage, be it for a catastrophic fire or a minor theft. Your insurance policy will compensate you for financial loss. This can include...
The Internet is a vast store of information and data. It is an incredibly useful business rsource which can save you time and money. The briefing covers: What you can find online. How the Internet can save you money. Online networking. ...
Businesses face change all the time, driven by internal or external influences. The rhetoric of change always includes words like growth, innovation, reorganisation, computerisation, redundancy, relocation and diversification. But most changes in business...
All businesses face a wide range of risks every day. Careful planning can either reduce these risks to an acceptable level, or eliminate them completely. While insuring some of these risks is essential, it should be seen as no more than a back-up to an...
A business can survive for a short time without sales or profits, but not without cash. It is cash which pays the bills and allows trading to continue. And if you are growing, and extending credit to more customers, the need for cash is greater. This...
You rely on good relations with creditors for the smooth operation of your business. Suppliers (trade creditors), the bank, and statutory bodies such as HM Revenue & Customs all effect the cashflow of most businesses. When your cashflow is tight, you may...
Getting the most out of your sales team is essential if you are going to achieve your company’s full potential. But it is not always easy. Sales people can be a breed apart, operating in a stressful environment where they are exposed to rejection and...
Time is like money. If you control it, you can create a satisfactory and productive working environment. If you do not control it, you can spend your working life in an exhausting and depressing muddle. This briefing explains how to make time work for you....
Using the Internet gives you access to a number of powerful marketing techniques. The Internet can improve the reach and cost-effectiveness of your marketing. It can help you build your company’s reputation and win new customers. This briefing...
Databases make information management easy and relatively inexpensive. Mailshots, telemarketing and customer service activities can be more purposeful when you have instant access to details of all your customers and prospects and all your contacts with...
It is important for any employer to regularly check and comply with the current mimum wage requirements, which apply to almost every business. It is unlawful to pay less than the National Minimum Wage. This briefing covers: National minimum wage. ...
Most employees spend less than half their time at work being genuinely productive. For the business owner, this is frustrating and expensive. Ironically, though, the employer is usually the major cause of the problem. Almost all employees will be highly...
Moving into new premises is usually an exciting milestone — marking the growth of your business or a new strategy. But few people realise beforehand how disruptive and time-consuming moving is likely to be. The key to success is meticulous planning...
All earners pay National Insurance contributions (NICs) on their earnings. Employers pay employer contributions for each employee and collect and forward their employees’ contributions. Paying contributions entitles an individual to a state pension....
Negotiating a purchase can often be more critical than negotiating an individual sale. Apart from price, you may need to secure strategic essentials such as component quality and continuity of supply. Good preparation, clear objectives and an awareness of...
Negotiating a sale can be a daunting challenge or an exhilarating opportunity to exercise your ingenuity and judgement. Unless you are doing it all the time, it is always likely to involve emotions as well as logic. Nobody likes to lose a sale, but making...
Most businesses with three or more computers will benefit from having a computer network. The network server is the computer that manages the network. It is also where all your shared files are stored. Buying a network server is more complicated than...
A network can link all the computers in your office, allowing users to share files, programs and resources such as printers and modems. Even businesses with fewer than ten computers find they benefit from installing a network. This briefing is aimed at...
A ‘new product’ can be a product or a service. It can be the next revolutionary computer chip, or a new holiday package put together by a travel agent. The point is, it is new, so it is often risky. This briefing will not help you generate the...
Overdrafts and loans are the most common form of external financing available to businesses. Used properly, they provide a simple and effective way of financing the growth of your business. But despite their widespread use, they are not always used wisely....
Good payroll software does more than just calculate wages and print payslips. It enables you to gather information on your employment costs and to keep track of individual employees. One of the strengths of the best packages is the range of extra modules...
Companies are not obliged to set up their own company (or occupational) pension schemes, but the Government has said it intends to encourage company schemes as the best way of providing pensions for employees. Changes in legislation, as well as...
The basic state pension, for an individual, is currently £87.30 a week. To boost your income in retirement, you need to make your own arrangements. You can choose between a variety of schemes, many of which were originally devised to take advantage of...
Owner-managers, directors and senior managers have a wide choice of pension options to provide for retirement. From April 2006 the choice has become wider, as previous tax rules have been sept away. They have been replaced with a much simpler tax regime with...
Maintaining employees’ focus and motivation is essential if they are to make a full contribution to your business. Performance appraisals actively involve employees in understanding what is expected of them. By setting agreed objectives — and...
Personal development plans (PDPs) provide a powerful, flexible way to link employees’ professional and personal development with the development of your business. A PDP is a short, unambiguous written document — usually one side of A4 paper...
Successful businesses focus on getting the basics of marketing right. Marketing is based on identifying and satisfying customers’ needs — profitably. It encompasses market research, pricing, promotion, distribution, selling, customer care, and...
Many business owners are so closely involved with their business, having worked tirelessly to build it, that they lose sight, understandably, of the important issue of considering how they may exit from the business — either financially or in a...
This briefing is aimed at smaller limited companies. Companies with an annual turnover of less than £5.6m and total assets (fixed and current) under £2.8m must file a set of accounts with HM Revenue & Customs and with Companies House. When...
In the daily drive to improve sales, it is easy to forget what a powerful impact your purchasing has on bottom-line profits. Yet, for many businesses, a one per cent cut in costs can have the same impact on profit as a ten per cent increase in sales. By...
Recruiting the right employees can be a challange, with no guarantee of success. But using the right information and procedures will improve your chances of finding what you are looking for. This briefing outlines: How to plan your recruitment. ...
Redundancies are a fact of life in the smaller business, where employers often need to react quickly to any downturn in work. Employers are legally entitled to make redundancies but need to deal carefully with the process, procedure and to consult with staff...
Laptop computers, mobile phones and other technologies mean that some businesses do not need a physical ‘place of work’ for their employees. Even if you are not ready to do away with company premises altogether, remote working can still help...
Get your remuneration packages right and you will attract reliable employees with the skills your business needs for success. Get them wrong and you will be unable to recruit these people — or hold on to them. Since the remuneration package is the...
Rent reviews are a mechanism for adjusting a tenant’s rent to the current market level. Similarly, the revaluation of rating assessments adjusts the rates an occupier pays, bringing it into line with rental values. You negotiate rent reviews (if your...
Compared with buying commercial property, renting is flexible and ties up only a small amount of capital. Consequently, the majority of businesses lease premises, or occupy through a licence. However, commercial leases are complex and can...
Marketing research helps you understand your competitive position, spot opportunities, lessen risks and take better decisions. It is more than just market research, which is concerned only with examining aspects of a given market, such as its size, location...
It’s essential to carry out thorough research before you start exporting. It will help prevent costly mistakes, boost your chances of choosing the right market and show you how to sell your products and services in that market. This briefing is aimed...
Given the number of changes to parental rights in recent years, employers could be forgiven for not knowing where they stand when one of their employees is pregnant or becomes responsible for a child. But with employment tribunals making large awards against...
Every company is obliged to appoint a company secretary. If you accept this appointment, you will become an officer of the company, with legal responsibilities under the Companies Act. From 6 April 2008, it will no longer be obligatory to have a separate...
SWOT analysis looks at your strengths and weaknesses, and the opportunities and threats your business faces. By focusing on the key factors affecting your business, now and in the future, a SWOT analysis provides a clear basis for examining your business...
A presentation is an ideal opportunity to make a sale. You have a captive audience and far more flexibility than in a simple sales letter or phone call. Although many people do not look forward to making a presentation, the right approach can make it an...
Search engines are perhaps the number one way people locate information on the Internet. They can be a major source of traffic for your website. If you sell online, they can provide a steady stream of paying customers too: This briefing explains: ...
Theft, vandalism and arson are the crimes most likely to affect your business. There is no single solution. You need to identify the particular threats you face. This briefing sets out the security measures you should consider to minimise the risks and to...
Your IT system, and the information you hold on it, is valuable. Accidental or malicious damage is at best inconvenient and at worst disastrous. Simply using a computer to hold and process business information creates a security risk. Connecting the system...
Persuading customers to part with their money may not be easy. But the actual process is a straightforward one. Whether you are selling to businesses or individual customers, the rules remain the same. This briefing outlines how to: Identify and...
Selling a business you have spent years of mental, emotional and physical effort building up can be both exciting and draining. Finding a buyer may be easy or difficult, based on numerous factors such as type of business, currrent financial position and...
Every business should specify and source an IT solution which meets its immediate requirements, but which can also act as a base for expansion as the business grows. This briefing covers: Basic requirements. Using software. Networking. ...
Businesses lose a lot of money through sickness absence, not all of it medically justified. While many of the issues can be handled on the basis of give and take, there are times when clear policies and decisive action are needed. This briefing covers: ...
Computer software is a central part of many businesses’ operations. But its increased importance brings new risks. Fraud, viruses, legal challenges and simple mistakes can all have catastrophic effects on your profitability. An effective software...
Buying IT unwisely increases costs and reduces system effectiveness. Aim to acquire a solution which meets your business needs and you feel comfortable managing. IT-related services can be as important as the hardware and software themselves. This briefing...
Stakeholder schemes were introduced by the Government to encourage people with moderate earnings to save for their retirement. They are intended to be cost-effective, flexible and accessible to all. Unless you already have a pension scheme which all your...
An acquisition could increase the size and profitability of your business overnight. It might enable you to take advantage of new economies of scale, or diversify into new areas. You might be able to acquire a bigger and better customer base, or strengthen...
Stress affects employers as well as employees. It can cause illness and absenteeism. It can also be the cause of bad business decisions, poor workplace relations and loss of productivity. This briefing covers the following points: The cost of ignoring...
If you have a promising business but cannot provide the security needed for a conventional bank loan, the Government’s Small Firms Loan Guarantee may be what you need. Alternatively, other supported loan schemes (loans subsidised by government or...
This briefing provides an introduction to the taxes most likely to affect your business. The sooner you set up systems for maintaining your records, and the better you keep them, the less money you will need to spend on professional help in dealing with the...
Small businesses rely on teamwork, just as much as their bigger counterparts. When a small group of people starts working towards shared goals and producing results that add up to more than the sum of the parts, it becomes a team. Successful teamworking...
Today’s telecoms technology can do more than simply save time and money. Alongside computing, telecoms form the backbone of an efficient business. The technology allows you to talk, leave messages, hold conference calls, send data, use the Internet and...
As an employer, you need to know about flexible working. The law says you must ‘consider seriously’ requests to work flexibly from employees with a child aged 16 or under, a child with disabilities under 18 and employees looking after a dependant...
Good accounting software should put you in control of your business. You can automate the tasks you have to do, including keeping records and completing statutory returns. And once the data is recorded, it will be easy for you to access and manipulate it for...
Training can make a mediocre employee good at something, and a good person excellent. On the other hand, a person without training can be a brake on the business. Whether you are aiming for increased sales, more efficient production, better use of IT, or...
Bringing in outside expertise from a business consultant can provide many benefits in terms of flexibility and genuine expertise, but also carries it with certain inherent risks, not all of which are readily apparent. These can includea court or tribunal...
The two questions ’How much is your business worth?’ and ‘How can you make it more valuable?’ are of paramount importance to any business owner. This briefing is aimed at anyone buying, selling or simply running a business, who needs...
For businesses requiring additional finance, which are unable to increase their level of borrowing, venture capital (also known as private equity finance) may be the answer. Venture capital firms provide financing in return for a proportion of your shares....
It can often feel as though the Internet is an unregulated free-for-all, but in legal terms, this is not correct. The law still applies so care is needed to avoid liablities and protect your business interets online. Whilst e-commerce often flows very well,...
The Working Time Regulations are complicated and apply to almost every business. Faiulure to comply with the Regulations is another employment law area which can create cost and serious time inpput ind ealing with any complaints to an Employment Tribunal. ...
Every management team should know where it is taking the business, and how it is going to get there. This is the purpose of the business plan. This briefing outlines the key issues to consider when putting together a ‘typical’ business plan....
Most businesses send out mailshots several times a year, whether they are large-scale mailings or batches of individualised letters to a dozen key customers at a time. If the targeting and the offer are right, you get a positive response. If you get them...
A well written advertisement can dramatically improve the effectiveness of your campaign. While writing a great advertisement is an art, the key principles are easy to understand — helping you either to prepare your own advertisement or evaluate the...
We are all concerned about the environment, but most of us prefer to believe it is someone else’s problem. Such complacency can be costly. As a minimum, you must find out how environmental legislation affects your business. At the same time, being...
Compliance with good data protection practice and the Data Protection act is becoming increasingly important for all businesses. Not only is the Information Commissioner's Office (ICO) starting to fine organisations significant sums for non-compliance, but...
As the owner of a small or medium business, your own finances are probably closely linked with your business and it's success. Bearing this in mind, it is advisable to consider how the business will affect your financial position in a variety of scenarios,...
Effective marketing is crucial to the success of any business. But simply understanding your market is not enough. You need to build on your marketing plans, turning theory into profits. A good sales strategy will help you identify and take advantage of the...
A website lets you put your products in front of a worldwide audience. It can help you generate new revenue, cut costs and build better relationships with both customers and suppliers. The costs of setting up a website are relatively low, so every business...
Darlingtons Solicitors, 7 Spring Villa Park, Edgware, Middlesex HA8 7EG | Tel: 020 8951 6666 | DX 57157 Edgware | Email: enquiries@darlingtons.com
Darlingtons Solicitors, 10 Furnival Street, London EC4A 1YH | Tel: 020 7127 0770 | Fax: 020 8951 6665 | Email: enquiries@darlingtons.com
© Darlingtons Solicitors. All rights reserved. Authorised and regulated by the Solicitors Regulation Authority SRA No:67874
Legal Disclaimer | Accessibility Statement | Privacy Policy | Complaints Procedure | Site Map
Darlingtons Solicitors, 10 Furnival Street, London EC4A 1YH | Tel: 020 7127 0770 | Fax: 020 8951 6665 | Email: enquiries@darlingtons.com
© Darlingtons Solicitors. All rights reserved. Authorised and regulated by the Solicitors Regulation Authority SRA No:67874
Legal Disclaimer | Accessibility Statement | Privacy Policy | Complaints Procedure | Site Map
© Darlingtons Solicitors. All rights reserved.