The world seems to be turning ever faster and in the online world, it’s about competing for attention and for many online businesses, competing for rankings in search engines.
This in turn means producing content, both on your own site and on others.
Guest blogging has proliferated as the requirement for external links and citations back to a site is an important factor and, for a blog owner, fresh, engaging content for visitors is the holy grail and many blogs welcome guest contributions.
As with everything in life, with reward also comes risk. Recent well publicised developments have brought into sharp focus the dangers of twitter, commenting on allegations, naming individuals and so on can be very dangerous indeed and libelous. Good advice is to say nothing about contentious issues or to choose your words and check your facts very carefully.
In fact, today, we came across another example, albeit innocent. As has been factually reported, Max Clifford has been arrested. He has not been charged with anything at the time we write this post, yet we saw several tweets saying that he had been charged. Dangerous mistake with words, especially when dealing with a powerful celebrity person.
The same applies for guest blogs – if you agree to accept guest content on your blog, you need to read the content and not just post it because it seems well written or entertaining. It may contain libelous or factually inaccurate material. By publishing that material you may liable just as much as the author of the words.
In the rush to be heard, to be the first to pass on news, to look clever, to have the most fluid blog with constant content it is all too easy to forget the risks, but they are very much there. Slow down, take a deep breath and only publish or say what you can verify !
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